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Coty transforming Jungle Gardenia to "airy, white floral" for October relaunch.

This article was originally published in The Rose Sheet

Executive Summary

COTY TRANSFORMING JUNGLE GARDENIA INTO A "MODERN WHITE FLORAL" fragrance, the company said. To reflect the growing trend towards light, simple fragrances, Coty is reformulating Jungle Gardenia as an "airy, white floral" that is "contemporary, light [and] long-lasting," the firm said. The reformulated version of women's scent also focuses on the recent popularity of single note fragrances emphasizing the "distinctly clear, pure and simple" scent of the "exotic" gardenia. Coty also repackaged Jungle Gardenia to reflect the updated scent.
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