In Brief: FDA on the "Dirty Dozen"
This article was originally published in The Rose Sheet
Executive Summary
FDA on the "Dirty Dozen": In response to a list issued by CPC and consumer advocate Ralph Nadar citing 12 consumer products containing carcinogens, FDA says it is unaware of any scientific data that indicates the products listed "pose a threat to public health if used as intended." Alberto-Culver, manufacturer of Alberto VO5 conditioners (one of the products cited in the list), says that the formula listed "was replaced some time ago by an improved formulation." In addition, the company maintains that all its ingredients are used in formulations "in the proportions recommended and approved" by cosmetic safety boards and government agencies. Alberto-Culver products also are "manufactured under and comply with strict quality control standards," the firm says. Bristol-Myers Squibb, another Dirty Dozen target, says that all its products, including Clairol Nice n' Easy, have been "tested extensively by scientific experts"...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says