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Marketing in Brief: Archipelago

This article was originally published in The Rose Sheet

Executive Summary

Archipelago: English Botanical Collection aromatherapy products will launch in January, according to the company. Currently, the one-year old firm is expanding distribution of its first aromatherapy collection Archipelago to Jacobson's. Initially launched in July in Saks Fifth Avenue stores across the nation, Archipelago is a line of "real aromatherapy" products that contain pure essential oils instead of synthetic oils. Archipelago comprises bath oils, body lotions, bath salts, soaps and candles in four fragrances. Paradise Euphoria with vanilla, ylang ylang, bergamot and florals is "an antidepressant" while the "more masculine" Tropical Serenity fragrance with pine, spruce and cedarwood "strengthens your mind [and] makes you feel stronger, then serene," the firm says. Island Ecstasy is "calming and soothing" while Exotic Renewal is "refreshing and stimulate[ing]." The products are being featured in the holiday gift guides for Redbook, Sassy and Essence and are priced between $30 for the 6 oz. candles to $38 for the 16 oz. salts...
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