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Marketing in Brief: Christian Dior

This article was originally published in The Rose Sheet

Executive Summary

Christian Dior: Eclat Parfait Total Radiance lotion...erases signs of tiredness," according to the company. The "anti-fatigue" formula "tightens" skin with wheat proteins, hydrates with hyaluronic acid, "adds radiance" with powdered mother-of-pearl, and uses beech buds to "improve the skin's surface," the firm says. Available at all major department stores Nov. 1, a .68 oz. size sells for $30...
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