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Marketing in Brief: TaUT by Leonard Engelman

This article was originally published in The Rose Sheet

Executive Summary

TaUT by Leonard Engelman: Organic Facial Scrub is a "gentle, natural alternative" to alpha hydroxy acids that exfoliates "without burning or irritating the skin," the company says. Made of "finely beaded" volcanic pumice minerals with aloe vera and vitamins A, D and E, the scrub "lift[s] away" old skin cells "to reveal the young cells underneath," the firm says. Organic Facial Scrub is available now at selected health food and beauty supply stores for a suggested retail price of $10.95 for 4.5 oz...

TaUT by Leonard Engelman: Organic Facial Scrub is a "gentle, natural alternative" to alpha hydroxy acids that exfoliates "without burning or irritating the skin," the company says. Made of "finely beaded" volcanic pumice minerals with aloe vera and vitamins A, D and E, the scrub "lift[s] away" old skin cells "to reveal the young cells underneath," the firm says. Organic Facial Scrub is available now at selected health food and beauty supply stores for a suggested retail price of $10.95 for 4.5 oz....

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