HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing strategy for Estee Lauder brands shifting to ads rather than promotions.

This article was originally published in The Rose Sheet

Executive Summary

LAUDER REALIGNING MARKETING EFFORTS TO EMPHASIZE MEDIA ADVERTISING over promotional support, the company reported in its preliminary prospectus for an initial public offering. "In recent years," the prospectus states, Estee Lauder has "increased its emphasis on media advertising while decreasing the level of promotional spending as a percentage of sales." Lauder announced its intention to go public on Sept. 21 ("The Rose Sheet" Sept. 25, p. 1).
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS002080

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel