Chattem third quarter revenues rise 11.7% to $28.9 mil. led by pHisoDerm 65% sales gain.
This article was originally published in The Rose Sheet
Executive Summary
CHATTEM THIRD QUARTER SALES ADVANCE 11.7% TO $28.9 MIL., driven by the 65% sales increase of the pHisoDerm brand, the Chattanooga TN-based firm announced Sept. 28. Chattem reformulated and relaunched the skin cleansing and conditioning line in June and is supporting the reintroduction with a $6 mil. TV ad campaign, which began in July ("The Rose Sheet" March 27, p. 1).
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says