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In Brief: L'Oreal/Jade

This article was originally published in The Rose Sheet

Executive Summary

L'Oreal/Jade: L'Oreal S.A. finalizes acquisition of Jade skin care, makeup and fragrance business from Hoechst AG Oct. 1 after receiving approval from German and Austrian authorities, L'Oreal states. The firm is merging Jade with its 100%-owned subsidiary H.U.P. (Haarkosmetik Und Perfumerien) based in Dusseldorf. With the purchase of the German mass market makeup leader, L'Oreal says it now holds a 21% market share in the category in Germany. The firm notes that it intends to "develop [Jade's] product range." L'Oreal haircare, skin care and makeup sales in Germany totaled DM 631 mil. in 1994. According to L'Oreal, DM 189 mil. of Jade's DM 210 mil. in 1994 sales were generated in Germany. The firms announced the deal in June ("The Rose Sheet" July 3, In Brief)...
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