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Lancaster Oxygen lipstick debuts at Bloomingdale's in December.

This article was originally published in The Rose Sheet

Executive Summary

LANCASTER EXTENDS "OXYGEN DELIVERY SYSTEM" TO COLOR COSMETICS with Lancaster Oxygen lipstick, the company said. The lipstick employs the firm's "asymmetric oxygen carrier system," which moisturizes lips "without feeling heavy or greasy," according to Lancaster. The delivery system also helps "pigment adhere more closely to the lips." The oxygen formulation is currently only available in Lancaster's Skin Therapy line, which includes Vital Oxygen Supply and Oxygen Supply for eyes. Oxygen lipstick debuts in December at all 16 Bloomingdale's doors.
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