Marketing in Brief: Sinclair and Valentine
This article was originally published in The Rose Sheet
Executive Summary
Sinclair and Valentine: Expands Aromatherapaes collection with Packettes, single-use, "nourishing head-to-toe treatments," according to the company. The packettes will be available for the company's Geranium & Rosewood Face Mud, Almond, Honey and Chamomile Body Scrub and Ti-tree, Menthol and Peppermint Foot Massage Creme, the company states. Also available in the Packettes are bath gelees in three formulas: Tangerine and Mint Energizing, Myrtle and Clary Sage Rejuvenating and Chamomile and Almond Relaxing formulas. Available now on the mass market, each Packette is $1.10 for a .75 oz. serving...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says