In Brief: Penederm
This article was originally published in The Rose Sheet
Executive Summary
Penederm: Foster City, CA-based firm posts third quarter revenues of $802,000, down 24.1% from the same period a year ago. The company reported a net loss of $1.7 mil. compared to a 1994 third quarter loss of $1.3 mil. According to the firm, the loss "reflect[s] expenses associated with two large human clinical trials...designed to strengthen marketing claims" for the firm's retinoic acid acne products and its KP363 antifungal cream treatments. Penederm has been addressing outstanding clinical issues concerning the retinoic acid products since receiving an "unapprovable" letter for its NDAs from FDA this spring ("The Rose Sheet" Aug. 28, In Brief). During the third quarter, the firm filed marketing approval applications for the acne products in the European Union...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says