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Marketing in Brief: Make-Up Art Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Make-Up Art Cosmetics: M.A.C. Vegetable-based body bars will be available in late November, the company says. The three body bar formulas are White, which moisturizes with honey and oatmeal; Green, with exfoliating sea kelp; and Natural, a jasmine-enriched therapeutic gentle cleanser, the Toronto-based company states. A package of three 40 g bars will cost $10. Also in late November, M.A.C. is introducing five bath salts with aromatherapy fragrances -- Soft Yellow, White, Lavender, Moss Green and Pale Green. A set of five 75 g tubes of bath salt will be priced at $14. Separately, M.A.C. says that it is opening a new store in SoHo in spring 1996, due to heavy consumer traffic at its current Manhattan counter. The addition brings the number of M.A.C. free-standing stores to 18 worldwide...
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