In Brief: Cosmar
This article was originally published in The Rose Sheet
Executive Summary
Cosmar: Anne Leets named VP-sales, responsible for designing a sales strategy for the firm's expanding product lines, the Renaissance division says. Before joining Cosmar, Leets held positions at Revlon, Almay and L'Oreal. Also, Avonda Nelson is appointed VP-marketing at Cosmar, replacing Barbara Ragon, who has left the company. Nelson's most recent position was director of new business development at Revlon; she also held a variety of positions at Revlon and Del Labs. Both Leets and Nelson report to Cosmar General Manager Marc Rovner. The appointments are effective immediately...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says