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Marketing in Brief: Cover Girl

This article was originally published in The Rose Sheet

Executive Summary

Cover Girl: National TV ads to promote Continuous Color Self-Renewing Lipstick break mid-November. The primetime and daytime spots will be shown on all network, cable and syndicated channels and will feature model Nikki Taylor, Procter & Gamble says. Print ads featuring Taylor appeared in November issues of People and all major beauty publications. The ads are a move to expand the brands' "Cover Girl Promise" campaign, which commenced in March, that touts a "100% money back guarantee," the company says. P&G also is planing in-store Cover Girl promotions in December, and the cosmetics line will be featured in P&G's annual Publisher's Clearing House packet in January...
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