HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: The Body Shop

This article was originally published in The Rose Sheet

Executive Summary

The Body Shop: Trial print/radio ad campaign breaks in New York City, Los Angeles, Chicago, Washington, DC and Baltimore in mid-November. Created to increase brand awareness and enable consumers to differentiate between The Body Shop and other similarly positioned lines, the campaign will run for a four- to six-week period, the firm says. Newspaper and magazine ads will feature product shots as well as aspects of the firm's philosophy, The Body Shop notes. Ads were created by New York City-based Working Class. The Body Shop announced its intention to begin advertising in the U.S. Oct. 18 ("The Rose Sheet" Oct. 23, p. 8)...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS002192

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel