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Wella AG reorganizing, adding hairdresser and retail marketing divisions.

This article was originally published in The Rose Sheet

Executive Summary

WELLA AG REORGANIZATION WILL EMPHASIZE HAIR CARE MARKETING, according to the Darmstadt, Germany-based hair care and cosmetics firm. As part of the company's plan to "strengthen...international competitiveness" by separating strategic elements from operating functions, Wella is adding two new divisions -- Hairdresser Marketing and Marketing Retail Hair Care -- to its existing management board, Chairman Jorg von Craushaar stated in an Oct. 26 release.
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