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Cosmar modifying Pro10 nail lacquer "unqualified superiority claims" -- NAD.

This article was originally published in The Rose Sheet

Executive Summary

COSMAR MODIFYING PRO10 NAIL LACQUER "LONGER WEARING" CLAIM and other comparative print ad claims "to more clearly communicate the intended object of the comparison," the National Advertising Division of the Council of Better Business Bureaus said in a case report issued Nov. 20. NAD investigated Cosmar's claims as part of the watchdog group's routine monitoring program.
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