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Erox moving into a new Realm with U.S. retail expansion and duty-free markets.

This article was originally published in The Rose Sheet

Executive Summary

EROX EXPANDING REALM RETAIL DISTRIBUTION to about 800 doors by the first half of 1996, the Fremont, CA-based company said. The Realm line of fragrances containing synthesized human pheromones is currently sold in approximately 312 department and specialty store doors, including Bloomingdale's, Rich's/Lazarus, Dillard's and Jacobson's and will be in 400 doors by year-end. In January, Realm will make its debut at Macy's, Erox said. For the holidays, Realm is available through Neiman Marcus and Bloomingdale's by Mail Christmas catalogs.
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