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Trish McEvoy launches first nail color collection.

This article was originally published in The Rose Sheet

Executive Summary

TRISH MCEVOY NAIL COLORS PAINT THE TOWN with four shades named after Manhattan streets. Trish McEvoy Ltd.'s first nail color collection comprises Bond Street (white), Madison Avenue (sheer pink), St. Mark's Place (eggplant) and Central Park West (chianti). The makeup artist company is expanding into nail color to provide consumers with a "complete beauty look," with debut colors representing the current "four hottest shades."
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