Andrew Jergens president/CEO is William Gentner, Toshio Hoshino to head Kao in U.S..
This article was originally published in The Rose Sheet
Executive Summary
KAO TAPPING WILLIAM GENTNER AS ANDREW JERGENS PRESIDENT, CEO effective Jan. 1. Gentner's move into the top slot at the Kao Corporation of America (KCOA) subsidiary comes less than a year after he joined The Andrew Jergens Company as exec VP. Prior to moving to Jergens, he spent 13 years as VP-marketing for Unilever's Van Den Bergh Foods division and 10 years with Lever Brothers.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says