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In Brief: Primavera Labs

This article was originally published in The Rose Sheet

Executive Summary

Primavera Labs: Firm seeking new U.S. mass market retail licensee for its Treo 3-Way Outdoor Protection sunscreen/insect repellent lotion following a Dec. 20 U.S. District Court decision terminating Biopharmaceutics' license for the product. Primavera indicated that it is in discussions with several firms and that it intends to expand distribution for Treo outside North America. The ruling resolves a countersuit filed by Primavera in November aimed at ending the agreement with Biopharmaceutics charging inadequate support of the product and breaches of the licensing agreement. Biopharmaceutics initially filed suit against both Primavera and Avon for violating Biopharmaceutics' mass market retail license. Avon licenses rights to the product in direct-sales channels under the Skin-So-Soft name. According to Primavera, Biopharmaceutics' charges against the two firms were dismissed following a preliminary injunction prohibiting Biopharmaceutics from marketing the lotion during the 1996 season ("The Rose Sheet" Nov. 27, In Brief)...
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