Marketing in Brief: Elizabeth Arden
This article was originally published in The Rose Sheet
Elizabeth Arden: Signs supermodel Linda Evangelista as the face for the company's upcoming Red Door print ad campaign, scheduled to launch during the second quarter, the Unilever division said. The ad campaign "will bring a modern sense of style to Red Door," the company stated. The last Red Door ad campaign ran from early 1995 through Mother's Day, and featured model Vendela. Arden terminated its six-year contract with Vendela in August 1994, but retained the rights to existing Vendela visuals through August 1995, according to Arden...
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