In Brief: Michigan ad tax exemption
This article was originally published in The Rose Sheet
Executive Summary
Michigan ad tax exemption: Commercial advertising elements used in intermediate steps to develop an ad are exempt from state sales and use taxes following the recent signing of HB 4452 and HB 4453 into law by Gov. John Engler (R). The exemption traditionally enjoyed by Michigan ad agencies had been questioned in recent years as part of the Michigan Department of Treasury's effort to close tax loop holes. Requested by the Michigan Advertising Industry Alliance, the sales tax (HB 4452) and use tax (HB 4453) bills were introduced by Reps. Willis Bullard, Jr. (R-Dist. 38) and Kirk Profit (D-Dist. 54) respectively, in February...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says