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Marketing in Brief: Clinique

This article was originally published in The Rose Sheet

Executive Summary

Clinique: Glosswear SPF 8 tinted lip gloss launch will be supported with a print ad campaign beginning in January and running intermittenly throughout the year in major beauty and fashion magazines, Clinique said. Glosswear "helps protect against environmental damage" with antioxidants, according to the Estee Lauder division. Available in six shades, including Air Kiss, Honey Bee and Black Lilac, Glosswear can be applied either with the accompanying 3-inch brush or a fingertip, the company noted. Available in January, a .2 oz. pot sells at $11.50. Also on counter in January are five new shades of Different Lipstick, including Double Fudge and Angel Red. The new tones are priced at $10.50 each...

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