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Marketing in Brief: Estee Lauder

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder: Origins division launching Origins foot and leg treatments in May. Leg Lifts is said to "tighten and de-tense tired, throbbing thighs and calves," with menthol, cypress, peppermint and cedarwood. The 7 oz. Foot Rest Soothing foot soak with Australian eucalyptus "dispels energy-depleting toxins" while "refreshing menthol ousts the ouch," the firm said. The 5 oz. Sole Searcher Smoothing foot scrub includes "finely ground lava rock" to slough skin and 5 oz. Step Lively Energizing foot cream uses mentha piperita and wintergreen "to help channel a feeling of energy throughout your body," Origins said. The 5 oz. Leg Lifts will retail for $17.50, while the three remaining products will cost $16.50 apiece...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review




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