Marketing in Brief: Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder: Origins division launching Origins foot and leg treatments in May. Leg Lifts is said to "tighten and de-tense tired, throbbing thighs and calves," with menthol, cypress, peppermint and cedarwood. The 7 oz. Foot Rest Soothing foot soak with Australian eucalyptus "dispels energy-depleting toxins" while "refreshing menthol ousts the ouch," the firm said. The 5 oz. Sole Searcher Smoothing foot scrub includes "finely ground lava rock" to slough skin and 5 oz. Step Lively Energizing foot cream uses mentha piperita and wintergreen "to help channel a feeling of energy throughout your body," Origins said. The 5 oz. Leg Lifts will retail for $17.50, while the three remaining products will cost $16.50 apiece...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says