Marketing in Brief: Guerlain
This article was originally published in The Rose Sheet
Guerlain: Powder-Creme Blusher "adhere[s] to the skin" and creates a "protective barrier" against "damaging external agents," according to Guerlain. The blusher, available in Glowing Rose, Golden Orange or Caramel Orange will retail for $30. The company also is introducing Stylo Guerlain Instant Nail Pen "glides on nails precisely" with "minimal drying time," Guerlain said. The .18 oz. nail pens will cost $22.50 and will be available in two shades -- Rose No. 1 and Beige No. 8. Guerlain also is adding two new Eye-Liner shades -- Gold and Silver -- for $22 apiece. Available in February, the new products are part of Guerlain's Pacific Line spring/summer 1996 makeup color collection...
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