Marketing in Brief: Mary Kay
This article was originally published in The Rose Sheet
Mary Kay: Spring 1996 line-up includes three new products -- I Define Inkwells, Mary Kay Brow Gel and Powder Perfect Bronzing Powder. I Define Inkwells are "versatile liquid eyeliners which can craft a dramatic bold line or be lightly applied for finer definition," Mary Kay stated. Available in Brown or Black, a 10 oz. bottle of I Define costs $9. Mary Kay's Brow Gel "conditions as it grooms, leaving brows decisively defined," the company said. The clear Brow Gel retails for $8.50. According to Mary Kay, Powder Perfect Bronzing Powder "conditions skin as it glides on, resulting in a warm glow." The bronzer is priced at $7.50. For the spring, Mary Kay additionally is offering: two new eyebrow pencil shades -- Soft Auburn and Chestnut, -- for $7 apiece; Sheer Sensation Creme-to-Powder Cheek Colors in Rumored to be Rosy, Talk of the Town Toffee and Caught Blushing shades for $7.50 each; and four new colors for the company's Lasting Color lipstick and Nail Color Shields -- Kiss and Tell Shell, Cinnamon Scoop, Positively Pink and Unbelievable Burgundy -- priced at $9 and $5, respectively. The spring collection will be available mid-February....
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Weekly Trademark Review