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Marketing in Brief: Origins Natural Resources

This article was originally published in The Rose Sheet

Executive Summary

Origins Natural Resources: Origins Let The Sun Shine SPF 15 spray sunscreen with titanium dioxide is available in May. The product, with "no skin-aggravating chemicals," contains essential oils that the company stated are "pleasing to you -- but not to bugs." A 3.4 oz. bottle will retail for $15. Let The Sun Shine was previously available in cream form in SPF 7, 14 and 21...
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