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Marketing in Brief: Spring Fever

This article was originally published in The Rose Sheet

Executive Summary

Spring Fever: In April, Origins Natural Resources extending fragrance line with Bath Effervescence, a "silky powder" that can "turn an ordinary bath into a sparkling `hot spring' spa." The line also will include a shower gel and bath soap, the company said. The bath powder will be a suggested $25 for 16 oz. while the shower gel (6.7 oz.) will cost $20 and the bath soap (5 oz.) will retail for $11...
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