Giorgio Beverly Hills introducing fourth women's fragrance brand in the fall.
This article was originally published in The Rose Sheet
P&G FANNING GIORGIO FRANCHISE WITH AIRE IN JULY, distributing the fragrance through 2,000 department stores nationwide. Prior to its department store debut, Giorgio Aire will be available exclusively at the Giorgio Beverly Hills boutique in Beverly Hills beginning in the spring. Aire is the newest addition to Giorgio Beverly Hills' women's fragrance line-up, which includes the Giorgio, Red and Wings brands.
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