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In Brief: Alexandra de Markoff

This article was originally published in The Rose Sheet

Executive Summary

Alexandra de Markoff: Parlux Fragrances completes purchase of the cosmetics and fragrance line from Revlon Holdings. Parlux Chairman and CEO Ilia Lekach stated that the firm will "maintain existing advertising and promotional levels to support the growth of the brand." Lekach explained that the Alexandra de Markoff buy "is a major step in [the firm's] global strategy to expand into cosmetics." Parlux and Revlon signed a definitive agreement announced Sept. 21 ("The Rose Sheet" Sept. 25, In Brief). In 1996, Parlux is planning to introduce a cosmetics line under the Perry Ellis brand...

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