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Marketing in Brief: Australian Coast

This article was originally published in The Rose Sheet

Executive Summary

Australian Coast: The Emu Man, an Australian emu ranching company, is launching Bath Shampoo with emu oil in March. Designed for both men and women, the shampoo cleanses pores and moisturizes the skin, the company said. An 8 oz. bottle will cost approximately $15. The firm also is introducing Australian Coast Body Mask, a pre-shower treatment that removes dirt and grime, according to The Emu Man. An 8 oz. mask will retail for about $20...
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