Marketing in Brief: Egoiste Platinum
This article was originally published in The Rose Sheet
Egoiste Platinum: Chanel's Father's Day gift set includes 1.7 oz. eau de toilette spray, 2 oz. Protection Concentree, 3.5 oz. soap and a toiletries kit. The set is priced at $60. Also available is the Egoiste Platinum "Pour Monsieur" Weekender, which includes a 1.2 oz. edt spray, a 2.0 oz. Protection Concentrate, a 5.3 oz. soap and a toiletries kit. The set has a suggested retail price of $55. Both gift sets will be available at all Chanel counters in May...
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