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Marketing in Brief: Gillette

This article was originally published in The Rose Sheet

Executive Summary

Gillette: Extending Satin Care for Women shave gels line-up to include the Skin Softening with Botanicals and Extra Care Protection with Allantoin formulas. The Skin Softening with Botanicals version combines birch nettle, rosemary and yarrow to "moisturize and smooth skin," while Extra Care Protection with Allantoin combines chamomile and aloe vera to "soothe sensitive skin after shaving," the company said. The products join existing Satin Care gels -- Extra Moisturizing and Gentle Formula -- which were introduced in April 1995 ("The Rose Sheet" Dec. 19, 1994, p. 7). Available in March in mass outlets, the new shave gels will be priced at $2.69 each...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review




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