Marketing in Brief: Physicians Formula
This article was originally published in The Rose Sheet
Physicians Formula: Beauty Buffers Exfoliating Body Scrub is formulated with aloe vera gel, panthenol and soy protein to "soften and smooth" skin, the LA-based manufacturer said. Available in January on the mass market, each 4.5 oz. tube will retail for $6.95. Also from Physicians Formula is PlentiFull Thickening Mascara for sensitive eyes. The "smudgeproof" mascara "thickens" and "conditions" lashes with chamomile extract, aloe extract and vitamin E, according to the firm. Available now, a .25 oz. tube is priced at $4.95...
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