Marketing in Brief: The Emu Man
This article was originally published in The Rose Sheet
Executive Summary
The Emu Man: Introducing The Emu Man 2:1 Complex Anti-Aging Rejuvenator for the eyes and throat. Formulated with emu oil, botanicals and an "oxygenated product," the serum reduces wrinkles, puffiness and swelling, according to the company. The anti-aging product in a 2 oz., two-chamber pump will cost about $25. The firm also is launching Crocodile Smile lip balm with emu oil, which moisturizes lips better than petroleum-based balms, according to The Emu Man. The lip balm will be available in Strawberry, Grape and Citrus flavors. Each 4 oz. tube will retail for about $1.50. Four 4.25 oz. packets of The Emu Man Blooming Bath Oils, which are said to "explode in bath water" to rejuvenate and moisturize skin, will retail in the $15-$20 range. Also available is an emu oil and glycerin soap, priced at $3. All products will debut in independent cosmetic salons in March...
|
The Emu Man: Introducing The Emu Man 2:1 Complex Anti-Aging Rejuvenator for the eyes and throat. Formulated with emu oil, botanicals and an "oxygenated product," the serum reduces wrinkles, puffiness and swelling, according to the company. The anti-aging product in a 2 oz., two-chamber pump will cost about $25. The firm also is launching Crocodile Smile lip balm with emu oil, which moisturizes lips better than petroleum-based balms, according to The Emu Man. The lip balm will be available in Strawberry, Grape and Citrus flavors. Each 4 oz. tube will retail for about $1.50. Four 4.25 oz. packets of The Emu Man Blooming Bath Oils, which are said to "explode in bath water" to rejuvenate and moisturize skin, will retail in the $15-$20 range. Also available is an emu oil and glycerin soap, priced at $3. All products will debut in independent cosmetic salons in March.... |