Marketing in Brief: Versace's Blonde
This article was originally published in The Rose Sheet
Versace's Blonde: Versace Profumi USA Ltd. is the sole distributor of Gianni Versace fragrances in the U.S. and has contracted Europarfums to serve as the sales agent for Versace's Blonde. "The Rose Sheet" incorrectly reported on Jan. 1 that Europarfums and Prestige Marketing Group jointly handle distribution for the new fragrance. For Gianni Versace fragrances, Europarfums is the primary sales agent while PMG is the sales agent "for selected accounts," according to Versace Profumi...
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