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Marketing in Brief: Yves Saint Laurent

This article was originally published in The Rose Sheet

Executive Summary

Yves Saint Laurent: Introducing "Paris Je t'aime" spring/summer 1996 color collection for lips, nails, eyes and face. The new line includes Pure Lipstick in Red Burgundy and Beaux-Arts Pink for $24.50 each and matching Pure Colour Lacquer for $15 each; Sheer Conditioning Lipstick in Pink Heart for $22.50; Perfecting Eye Shadow in Summer Sky and Tender Pastel for $35 each; Perfecting Eye Pencil in Smoky Brown for $18; Blushing Powder in Pink Promenade for $30; and Sunny Complexion Powder in Matte Copper for $35. Also available is a limited edition Classic Lipstick in Pigalle Pink, priced at $22.50. The collection will be on counter Feb. 15...

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