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jane by Sassaby doubling doors, expanding line-up in 1996.

This article was originally published in The Rose Sheet

Executive Summary

JANE BY SASSABY DOUBLING DISTRIBUTION TO 7,500 DOORS IN 1996, from 3,500 doors in 1995, the company said at a Jan. 17 press event in New York City. Currently available in mass outlets such as Wal-Mart, Kmart, Target, ShopkCo and Meijer's, jane by Sassaby cosmetics will enter into drug stores including Eckerd, Rite-Aid and Longs Drugs, and will be tested in CVS and Thrifty Payless. Sassaby also is in "serious discussions" to bring the brand into Osco and Walgreens, the company said.
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