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KMS Haircare Liquid Assets marketed as hair "anti-aging complex".

This article was originally published in The Rose Sheet

Executive Summary

KMS HAIRCARE LIQUID ASSETS ANTI-AGING COMPLEX FOR HAIR "rejuvenates dry, stressed hair through a natural, co-active recovery system that dramatically restores youthful texture and condition," Redding, CA-based KMS Research said. Liquid Assets Recovery System, according to the firm, "responds to molecular damage" of hair with panthenol and "protective anti-oxidants." KMS also is touting the anti-aging complex as a system that "regenerates healthy bounce, body, control and shine" with a "natural growth enhancer."
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