Marketing in Brief: Freeman Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Freeman Cosmetics: Promotional offerings for 1996 -- which will be conducted in conjunction with 3M Health Care -- include a free 3M Buf-Puf facial sponge with any Freeman Botanical, Beautiful Skin and Beautiful Bath product together with a $1.50-off Buf-Puf coupon. The promotions will ship from March through May. Also, Freeman and 3M will drop a joint FSI on August 25 in newspapers nationwide offering a 50 [cents]-off Freeman coupon and a 75 [cents]-off Buf-Puf coupon. At the end of 1996, the companies will distribute .5 mil. Buf-Puf boxes, each of which will contain two free sachets of Freeman hair, skin or bath products as well as a 50 [cents]-off Freeman coupon...