In Brief: Voluntary Cosmetics Reporting Program
This article was originally published in The Rose Sheet
Executive Summary
Voluntary Cosmetics Reporting Program: FDA to publish an advanced notice of proposed rulemaking (ANPR) recommending either the elimination or "significant" modification of the VCRP in the Federal Register in February or March, according to the agency. In November, FDA Office of Cosmetics and Colors Acting Director John Bailey told attendees of the CTFA Scientific Conference that the VCRP annual report card will be eliminated due in part to budget cuts ("The Rose Sheet" Nov. 13, p. 1). FDA's Cosmetic Adverse Reaction Monitoring Program, however, remains a high priority and will be funded, even "at the expense of other" projects, FDA noted...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says