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Innovative displays add to Eckerd's 1995 holiday fragrance success.

This article was originally published in The Rose Sheet

Executive Summary

INNOVATIVE DISPLAYS PLAYED "STRONG ROLE" IN CHRISTMAS 1995 FRAGRANCE SUCCESS, Eckerd Drug Category Manager for Fragrances and Cosmetics Lorraine Coyle told attendees of the Fragrance Foundation's Jan. 23 "Retailer's Review of Christmas Past." Coyle singled out Revlon's "Revlon Boutique" as an example of a display that "allowed [Eckerd Drug] to capitalize on the high impulse nature of fragrances" without disrupting the rest of the cosmetics and fragrances department. "We look forward to our manufacturers presenting creative and flexible displays for 1996," she added.

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