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L'Oreal/Maybelline combined mass market eye makeup share would approach 50% in dollars.

This article was originally published in The Rose Sheet

Executive Summary

L'OREAL/MAYBELLINE COMBINED SHARE OF EYE MAKEUP MARKET WOULD APPROACH 50% on a dollar basis in mass, drug and food outlets, according to data from Chicago-based Information Resources, Inc. Currently, Maybelline holds the largest portion of the $647.7 mil. U.S. mass eye makeup market, with sales of $214.5 mil. in 1995. The L'Oreal brand is in third place, with sales of $81.8 mil.

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