Chattem augmenting pHisoDerm brand with antibacterial hand soap in May.
This article was originally published in The Rose Sheet
Executive Summary
CHATTEM PHISODERM ANTIBACTERIAL HAND SOAP DEBUTING IN MAY, in an effort to capitalize on the "overwhelming consumer response" to the recently relaunched brand, the company announced Jan. 26. Chattanooga, TN-based Chattem stated that its decision to expand the brand with antibacterial hand soap also reflects pHisoDerm's "medical heritage." Concurrent with the hand soap introduction, Chattem will unveil an unfragranced sensitive skin version of pHisoDerm liquid cleanser.