In Brief: Cosmair
This article was originally published in The Rose Sheet
Executive Summary
Cosmair: Promotes Michael Feuling to VP-Marketing for Ralph Lauren's Polo franchise, effective immediately. Reporting to Senior VP-Marketing and Creative Services Camille McDonald, his responsibilities include the Polo, Polo Sport and Polo Sport Woman lines. Previously, Feuling worked on the Polo Crest, Polo Sport and Polo Sport Woman launches. Feuling joined Ralph Lauren in 1988 as New York Regional Sales Manager, and was tapped as AVP Marketing at the New York corporate office in 1991...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says