In Brief: Pfizer
This article was originally published in The Rose Sheet
Executive Summary
Pfizer: U.S. Consumer Health Care Group sales drop 9% to $248.6 mil. for 1995, Pfizer said Jan. 18. The U.S. unit accounted for 63.2% of Pfizer's worldwide consumer health care sales, which slid 4% "due to increased competition for existing brands" and the impact of the devaluation of the Mexican peso, Pfizer said. "Partly offsetting" those factors was the introduction of Barbasol Pure Silk women's shave line in October ("The Rose Sheet" Jan. 15, Marketing In Brief), the company noted. Pfizer net earnings jumped 21% to $1.57 bil. on a net sales increase of 26% to $10.02 bil...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says