J&J Ortho-McNeil exec Massand joins E.E. Dickinson parent Merz as president/CEO.
This article was originally published in The Rose Sheet
Executive Summary
FORMER J&J EXEC DEEPAK MASSAND TO HEAD MERZ, INC. under a restructuring of Frankfurt, Germany-based Merz + Co. GmbH's U.S. unit announced Jan. 19. Winston-Salem, NC-based Merz, Inc. is being transformed from a holding company to an operating company consisting of two divisions: Mayrand Pharmaceuticals, an OTC drugs and nutritional supplement manufacturer and E.E. Dickinson, a marketer of witch hazel products. Merz's only other U.S. business is the Senator Pen Company, which reports directly to the German parent.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says