Marketing in Brief: Clarins
This article was originally published in The Rose Sheet
Executive Summary
Clarins: Launching first quarter print ad campaign featuring Clarins Body Lift and Clarins lipstick in March books. Perfecting Cream-Mask ads are running in February magazines and Multi-Active Night Lotion ads appeared in January issues. The ads are appearing in 10 beauty and lifestyle books, including Vogue, Elle, Essence and Gourmet. The Body Lift ad depicts a women's derriere and includes the script "Cellulite? Introducing Body Lift." The lipstick ad features the product and the tagline: "Beautiful. Lasting." The Perfecting Cream-Mask ad promises to "Perfect Your Skin in Minutes" while the Multi-Active Night Lotion is tagged "Maximize the Benefits of Beauty Sleep," according to Clarins...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says