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Marketing in Brief: Clarins

This article was originally published in The Rose Sheet

Executive Summary

Clarins: Launching first quarter print ad campaign featuring Clarins Body Lift and Clarins lipstick in March books. Perfecting Cream-Mask ads are running in February magazines and Multi-Active Night Lotion ads appeared in January issues. The ads are appearing in 10 beauty and lifestyle books, including Vogue, Elle, Essence and Gourmet. The Body Lift ad depicts a women's derriere and includes the script "Cellulite? Introducing Body Lift." The lipstick ad features the product and the tagline: "Beautiful. Lasting." The Perfecting Cream-Mask ad promises to "Perfect Your Skin in Minutes" while the Multi-Active Night Lotion is tagged "Maximize the Benefits of Beauty Sleep," according to Clarins...
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