HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Faberge

This article was originally published in The Rose Sheet

Executive Summary

Faberge: Limited edition floral women's scent launching in March exclusively in Neiman Marcus and Bergdorf Goodman doors, Faberge said. The Givaudan-Roure scent consists of the top notes of neroli de grasse, ylang ylang and tegete, leading to a heart of Bulgarian rose, Algerian jasmin and genet. The drydown consists of sandalwood mysore, patchouli and musk. The scent is housed in a hand-sculpted crystal and enamel egg featuring hand-painted 22 carat gold detail. Each egg holds a 2 oz. flacon of the fragrance, and retails for $3,000. Only 500 of the crystal/enamel eggs will be offered. Also available is a crystal flacon, with a limited edition of 5,000, retailing for $750. Faberge will be featured in a two-page spread in Neiman Marcus' 150-page Spring Fashions catalog. The Unilever division is also planning a print ad campaign in beauty and fashion books this fall...

You may also be interested in...



OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle

Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
UsernamePublicRestriction

Register

RS002470

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel