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Marketing in Brief: Faberge

This article was originally published in The Rose Sheet

Executive Summary

Faberge: Limited edition floral women's scent launching in March exclusively in Neiman Marcus and Bergdorf Goodman doors, Faberge said. The Givaudan-Roure scent consists of the top notes of neroli de grasse, ylang ylang and tegete, leading to a heart of Bulgarian rose, Algerian jasmin and genet. The drydown consists of sandalwood mysore, patchouli and musk. The scent is housed in a hand-sculpted crystal and enamel egg featuring hand-painted 22 carat gold detail. Each egg holds a 2 oz. flacon of the fragrance, and retails for $3,000. Only 500 of the crystal/enamel eggs will be offered. Also available is a crystal flacon, with a limited edition of 5,000, retailing for $750. Faberge will be featured in a two-page spread in Neiman Marcus' 150-page Spring Fashions catalog. The Unilever division is also planning a print ad campaign in beauty and fashion books this fall...
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