Marketing in Brief: Faberge
This article was originally published in The Rose Sheet
Executive Summary
Faberge: Limited edition floral women's scent launching in March exclusively in Neiman Marcus and Bergdorf Goodman doors, Faberge said. The Givaudan-Roure scent consists of the top notes of neroli de grasse, ylang ylang and tegete, leading to a heart of Bulgarian rose, Algerian jasmin and genet. The drydown consists of sandalwood mysore, patchouli and musk. The scent is housed in a hand-sculpted crystal and enamel egg featuring hand-painted 22 carat gold detail. Each egg holds a 2 oz. flacon of the fragrance, and retails for $3,000. Only 500 of the crystal/enamel eggs will be offered. Also available is a crystal flacon, with a limited edition of 5,000, retailing for $750. Faberge will be featured in a two-page spread in Neiman Marcus' 150-page Spring Fashions catalog. The Unilever division is also planning a print ad campaign in beauty and fashion books this fall...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says